Political Communication has not to do with “Rational Voters” but, to quote a well-known political expert, with “Reasoning Voters” and it is by looking in depth into the reasoning process that we can better understand the ongoing processes that characterized politics in the last decades. In the present article, after a first section in which we will present some of the latest results in Cognitive Science we will make use of a model of analysis to investigate a case-study taken from the Italian Politics, the framing of “Crime” by the Major of Rome Alemanno in relation to the ones of his opponents in response to a number of crimes that occurred in a short period of time in the city of Rome, discussing the relationship between Communication, Cognition and Politics.